One of the best, albeit only, 'business' books I've read on this trip, A Whole New Mind
by Daniel Pink is a must read for anyone who is wondering how to adapt to and diversify in the new economy, the 'Conceptual Age' as he calls it. Process oriented jobs that have led the economy for the past five decades are on teh wane. He tells you to ask three questions about what you're doing:
by Daniel Pink is a must read for anyone who is wondering how to adapt to and diversify in the new economy, the 'Conceptual Age' as he calls it. Process oriented jobs that have led the economy for the past five decades are on teh wane. He tells you to ask three questions about what you're doing:- Can someone overseas do it cheaper?
- Can a computer do it faster?
- Is what I'm offering in demand in an age of abundance?
If you answer yes to either of the first two, or no to the last then you should consider picking up this book.
After the initial background, the bulk of the book is dedicated to strengthening the less process, more creative sides of your right brain (what he calls the six senses): design, story, symphony, empathy, play, meaning. For those interested in being more creative this book is worth the price simply for the the resources, and exercises that are listed in each 'sense' area. Highly recommended!
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